The data analytics market is booming. According to IDC analysts, businesses were estimated to have spent a whopping $215 billion in 2021 on big data and business analytics solutions, which was a 10% ...

To successfully integrate data analytics into a business strategy, consider the following best practices: Define Clear Objectives: Establish what you want to achieve with data analytics, whether it's ...

Digital transformation of industries has prompted the value of data to skyrocket over the past few decades in particular. Nowadays, companies from all industries worldwide actively pay for access to ...

AI-enhanced prescriptive analytics is no longer optional — it’s the strategic engine behind real-time decisions, optimization and competitive edge in 2025. The world generated 181 zettabytes of data ...

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven ...

Mixpanel, a global leader in digital analytics, announced today that Jen Taylor will join the company as CEO. She succeeds Amir Movafaghi, who led the company for the past nine years. Her focus will ...