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I can't recall if Nielsen ever ran a commercial, but it just dropped an "explainer video" promoting why its new Big Data + Panel is a "new-and-improved" advertising currency.

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With the Google monopoly remedies ruling from the other day, we have more documents from the court mentioning more about ...

Consumer behaviour analysis and measurement company Comscore has launched an AI data partner network to allow third-party ...

Explore the importance of robust statistics like median and MAD in data analysis, ensuring accurate insights despite outliers ...

Green laser tools promise brighter visibility, but hidden battles with power, heat, and scale make them far harder to perfect ...

Explore why leading brands are moving marketing in-house, the models they're using, and how to build a successful internal team.