If your brand is driving against some aggressive advertising goals in 2025 and 2026, real-time consumer data can supercharge ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving world of digital marketing, new strategies and tools are constantly ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

Members of the editorial and news staff of the Los Angeles magazine and the Engine Vision Media Network were not involved in the creation of this content. The volume of data that can be used to build ...

Digital marketing is changing fast, thanks to artificial intelligence. Aimers - PPC agency for SaaS & tech is leading this ...

Alembic is the first to eliminate the guesswork in calculating marketing ROI using composite AI, a graph neural network and contact-tracing mathematics developed during the pandemic SAN ...

The FTC has made it clear that certain data-driven advertising practices cross legal lines, especially when they involve ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Birdzi has unveiled DataScope, a suite of retail-specific data analytics tools developed in close collaboration with Tops ...