If your brand is driving against some aggressive advertising goals in 2025 and 2026, real-time consumer data can supercharge ...

Birdzi has unveiled DataScope, a suite of retail-specific data analytics tools developed in close collaboration with Tops ...

The online advertising market is projected to surge to USD 617.11 billion by 2033, up from USD 263.22 billion in 2024, ...

Keep these key considerations in mind when assessing potential AI implementations in your marketing ecosystem.

From the dawn of advertising to today’s digital age, analytics has become the backbone of marketing success. Initially, marketers focused on the impact of print advertisements, but the evolution of ...

New York – September 11, 2025 – Warner Bros. Discovery and Nielsen, a global leader in audience measurement, data and ...

The FTC has made it clear that certain data-driven advertising practices cross legal lines, especially when they involve ...

Affiliate marketing offers growth opportunities through authentic partnerships, AI-driven personalization, and regional strategiesDublin, Sept. 11, 2025 (GLOBE NEWSWIRE) -- The "Affiliate Marketing ...

Cobalt Keys LLC, an email marketing firm, is one of the only organizations in existence to be a certified partner with both ...

ThoughtSpot's Spotter 3 AI agent targets the critical gap in enterprise analytics by connecting structured databases with ...

First-party data is having its ‘main character’ moment. For years, FMCG marketers relied on third-party data to piece together the customer journey. But the game is changing. With the rise of digital ...