Leading organizations are shifting toward holistic, adaptive AI that automates the entire customer journey. This integrated ...

With regard to determining the effectiveness of a social media campaign in terms of generating sales or prompting another desired action, the metrics in the conversion category are deemed the best ...

The CX discipline is growing up — shifting from adolescence to college years, where clarity, accountability and measurable ...

Financial services brands are at a crossroads. The industry is shifting from tradition to innovation, causing many ...

Jamf, (NASDAQ: JAMF), the standard in managing and securing Apple at work, today shared key success metrics of its new Global Partner Program. The program was launched in August 2024 to accelerate the ...

For many executives, customer experience (CX) is often equated with customer service, the operational support involved with ...

CEOs often pride themselves on being data-driven, but focus on vanity metrics. Here are metrics that determine business survival and growth.

Events have undergone an evolution. Over the last three years, event professionals have adapted to changing environments, pivoted to virtual events, and embraced the power of data to shape event ...

The Bank of Ghana has called on financial institutions to prioritise customer satisfaction as the defining benchmark of ...

The CMO role is evolving into CGO as companies demand accountability for revenue, data fluency, and business impact.

For many Maryland entrepreneurs, fall marks a key transition point that can set the tone for year-end performance. It’s a ...

Call centers should us customer feedback from surveys, analytics, and QA to create targeted training and development programs that directly improve agent performance, customer experience, and business ...