Leading organizations are shifting toward holistic, adaptive AI that automates the entire customer journey. This integrated ...

With regard to determining the effectiveness of a social media campaign in terms of generating sales or prompting another desired action, the metrics in the conversion category are deemed the best ...

The CX discipline is growing up — shifting from adolescence to college years, where clarity, accountability and measurable ...

While conversions matter, the real value of email lies in the relationships it builds, the brand awareness it sustains, and ...

Financial services brands are at a crossroads. The industry is shifting from tradition to innovation, causing many ...

Jamf, (NASDAQ: JAMF), the standard in managing and securing Apple at work, today shared key success metrics of its new Global Partner Program. The program was launched in August 2024 to accelerate the ...

Pricing is notoriously hard to change. It impacts revenue immediately, involves risk, and requires alignment between product, ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

For many executives, customer experience (CX) is often equated with customer service, the operational support involved with ...

Events have undergone an evolution. Over the last three years, event professionals have adapted to changing environments, pivoted to virtual events, and embraced the power of data to shape event ...

Here’s the journey I went on as a founder and what I learned at each stage. Most founder advice tells you to delegate fast ...

The Bank of Ghana has called on financial institutions to prioritise customer satisfaction as the defining benchmark of ...