With regard to determining the effectiveness of a social media campaign in terms of generating sales or prompting another desired action, the metrics in the conversion category are deemed the best ...

The CX discipline is growing up — shifting from adolescence to college years, where clarity, accountability and measurable ...

While conversions matter, the real value of email lies in the relationships it builds, the brand awareness it sustains, and ...

Jamf, (NASDAQ: JAMF), the standard in managing and securing Apple at work, today shared key success metrics of its new Global Partner Program. The program was launched in August 2024 to accelerate the ...

The Wall Street Journal reported that an investor consortium including Oracle ORCL, Silver Lake, and Andreessen Horowitz is ...

Pricing is notoriously hard to change. It impacts revenue immediately, involves risk, and requires alignment between product, ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

For many executives, customer experience (CX) is often equated with customer service, the operational support involved with ...

The Bank of Ghana has called on financial institutions to prioritise customer satisfaction as the defining benchmark of ...

What Australia can learn from Scotland’s push for long-term outcomes, system reform and people-centred public service.

Marketers are drowning in disconnected tools. Monday.com wants to connect CRM data to campaigns in real time — no sales syncs ...

Leading Marketing Strategist Argues Human-Centric Content is the Only Sustainable Path to Brand Loyalty BIRMINGHAM, AL / ACCESS Newswire / September 17, 2025 / In an age dominated by data, metrics, ...