Personalization is central to e-commerce marketing. The only way to achieve it is ongoing segmentation that helps you reach buyers with the right message, at the right time, in the right channel.

An example of poor segmentation with lead magnets Let's look at an example of creating lead magnets that don't cater to segmentation. Imagine being a social media manager and having Customer A and ...

Pages Latest Report] According to a market research study published by Custom Market Insights, the demand analysis of Global ...

The global Subscription Box Market is set to reach USD 113.57 billion by 2033, expanding at a robust CAGR of 14.18% during 2025-2033. Growth is driven by personalized consumer demand, convenience, and ...

In this guide, I will explain what a SWOT analysis is, how and when to conduct a SWOT analysis, and the pros and cons of the framework.

The patient segmentation model discussed here divides the patient population into four behavioural groups: patients that are looking for change in their health and are either coping or not coping ...

In the tide of digital transformation, the demand for customer management in enterprises is becoming increasingly refined.

The digital marketing software market is gaining momentum as organizations increasingly prioritize online presence, customer ...

Consumer identity and access management market size was approximately USD 17.85 billion in 2024 and is projected to reach around USD 38.71 billion by 2034 consumer identity and access management ...

Hybrid cloud, artificial intelligence, sophisticated networks and regulatory reform are propelling the financial-services ...

Most marketing data tells you what people are doing, but not why they’re doing it. That gap is exactly where modern marketers are getting left behind.

Today, with the rapid development of big data, cloud computing, and intelligent technology, enterprise service models are constantly innovating. The smart customer service market is being awakened, ...