You cannot run a successful business without happy customers. It is easy for an unhappy client to bash your company online, where a few well-placed complaints might impact business and give you a bad ...

How an engineer handles a complaint could be the beginning of a long and profitable relationship. Parker Fluid Control Div. New Britain, Conn. Engineers are often brought into the client-customer ...

Editor’s Note: This article originally appeared on YourSource News (YSN), the official blog of BrandSource parent AVB Inc, and is reprinted with permission from the authors. Let’s face it: Every ...

When it comes to charging delivery fees, Fred Durham, founder of Café Press, online seller of everything from ironic T-shirts to calendars, is unrepentant. Want that $22 Family Guy T-shirt? Get ready ...

What do you do when the customer truly goes over the line? Here's a real-life situation that happened to one of Sales Machine's regular readers. It started as a typical "disgruntled customer" ...

This article originally appeared in OpenForum, reprinted with permission. Izzy Goodman, owner of CCS Digital, a seller of ink cartridges, knows a thing or two about handling a surge in customer ...

While the Internet has made global commerce a reality, the online social services it spawned have also provided a worldwide megaphone for dissatisfied customers. From Bank of America’s reversal on ...

It is time for marketers and communicators to stop treating customers like little children and start treating them like intelligent adults. "In order to continue to improve our products and deliver ...