CRM systems are powerful tools that aid in enhancing customer relationships and driving business growth.

Fortunately, CRM platforms are not purpose-built—some of the best CRM software offer multiple types in one package, or via á la carte add-ons.

Key AI applications in CRM software that can streamline business Predictive analytics, chatbots, and personalised marketing have the potential to drive business growth by streamlining operations ...

Software rivals Siebel Systems and PeopleSoft both announced new applications that can be used to connect mobile workers to corporate customer relationship management systems.

REDMOND, Wash., Aug. 27, 2001 — Onyx Software Corp. and Microsoft Corp. today announced that Onyx is the first customer relationship management applications vendor to pass the certification program ...

Equal parts strategy and technology, customer relationship management (CRM) is about using data to understand your customers—and boost sales.

The Sage Group is selling its SalesLogix CRM and Sage Act! contact management applications as the company continues its efforts to slim down its line of software products and focus on its core ...

To make CRM applications more enticing to salespeople, Nimble developed what it describes as contact relationship management software that makes it simple for salespeople to leverage CRM applications, ...

CRM integrations connect all business tools and applications with the CRM software in order to increase efficiency and improve overall customer experience.

Investing not just in the applications themselves, but also in the support services necessary to make users productive, is still needed if we are going to maximize CRM's return on investment. Jim ...