CINCINNATI--(BUSINESS WIRE)--Research shows that nearly half of U.S. adults suffer from tooth sensitivity, 1 which can cause people to avoid certain foods, beverages, and beauty regimens, in fear that ...

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The Crest Gum and Sensitivity toothpastes help block dentin tubules from food and beverages that can cause sensitivity, such as ice cream or hot coffee, the company noted. The toothpaste begins ...

Can a new Crest toothpaste touted with gingivitis-fighting ingredients put more smiles on the faces of Procter & Gamble brass in Cincinnati? Crest Gum Care, the fifth of the Crest dentifrice line, ...

Gum health is important and not just as a means of impressing your dentist. As dental hygienist and coach Amber Auger previously told HuffPost, periodontal inflammation (or, more simply, gum disease) ...

PHOENIX, AZ (WPVI) -- When a Phoenix dental hygienist spotted something strange in the mouths of her patients, she spoke up. A toothpaste manufacture heard her and is now taking action. Trish Walraven ...

A new ingredient that has been cropping up in products ranging from toothpaste to facial cleansers —polyethylene microbeads — has been causing a stir ever since dental hygienists noticed the tiny blue ...

Listerine and Crest battle it out for whiter teeth and fresher breath. Listerine is Pfizer's mouthwash muscle in the battle, the dominant brand with a 53% and growing market share. Scope, from Procter ...

PHOENIX, AZ (KABC) -- When a Phoenix dental hygienist spotted something strange in the mouths of her patients, she spoke up. A toothpaste manufacturer is now taking action. Trish Walraven has seen a ...

People use toothpaste to thoroughly clean their teeth and make their mouth smell fresh but those who use Crest toothpaste may be getting more than a clean and sparkling white smile. Dental hygienist ...