We’re awash with statistics and ‘facts’ in B2B marketing campaigns, but which ones really matter? Which sources can you really trust as being objective? Too often, published research is self-serving, ...

The objectives of the campaign were to educate the audience about how much they were paying for colour printing on their existing desktop laser printers and to demonstrate the cost savings possible by ...

Platforms like HubSpot and Salesforce help you orchestrate personalized campaigns across departments. According to Exclaimer, ...

A study by the ANA and Stein shows most budgets still chase short-term demand. The few who unify brand and demand report ...

As a juror in the B2B category at The Drum Awards Festival, Jon Burke explains how AI is reshaping marketing, why brand and ...

Strong campaigns and sharp messaging will only go so far in today’s crowded, noisy B2B landscape—today's marketers need ...

Customer experience firm 8x8 transformed real-life clients into action heroes in ads created entirely with generative ...

LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: How ...

Adobe debuts LLM Optimizer to help brands boost visibility and engagement in the age of AI-powered consumer interactions. Lumen adopts Adobe GenStudio to speed up AI-driven, personalized B2B marketing ...

BambooHR previously used streaming TV. But for its first step into national linear TV, the brand turned to Marketing Architects because of the agency’s experience with many of t ...