This is according to Karen Nielsen Field, an author and founder of Amplified, who addressed this issue in her presentation, The Attention Revolution at the recent Up&Up Group's Elevate event. Her ...

Nine months into her role as chief strategy and marketing officer, Jessica Jensen says it’s never been more necessary for ...

New AI-driven Behavioral Targeting transforms SmartBrief's proprietary engagement data into dynamic, intent-based audience ...

Platforms like HubSpot and Salesforce help you orchestrate personalized campaigns across departments. According to Exclaimer, ...

MW-W Group Ltd, the remote-first marketing consultancy led by founder Matt Webster, is thrilled to announce its latest client partnership with one of Britain’s best-loved heritage food brands, ...

As a juror in the B2B category at The Drum Awards Festival, Jon Burke explains how AI is reshaping marketing, why brand and ...

A study by the ANA and Stein shows most budgets still chase short-term demand. The few who unify brand and demand report ...

Strong campaigns and sharp messaging will only go so far in today’s crowded, noisy B2B landscape—today's marketers need ...

Demandbase's Alicia Hale cuts through the hype to deliver actionable insights on how AI can supercharge your ABM strategy ...

Retaining customers in today’s bustling, competitive arena has become a strategic challenge for every business.

Marketing Communication and Lead Generation from Complexity to Clarity: Saupe Communication Announces Strategic Brand ...

This article explains how B2B marketers can effectively use generative AI while maintaining human oversight, brand alignment, ...