Cracker Barrel learned the hard way this quarter that nostalgia is not just a marketing gimmick — it’s the backbone ...

Cracker Barrel reported a significant drop in customer traffic and share value following a controversial logo redesign introduced on 19 August. The rebrand, which removed the 'Uncle Herschel' ...

Cracker Barrel said it expects further traffic declines for the remainder of 2025 following it's failed attempt at a logo redesign.