Cracker Barrel, logo
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Cracker Barrel is highlighting a series of changes the restaurant chain has implemented in the wake of aggressive backlash from customers in recent weeks
Cracker Barrel has gone through a brutal few weeks. But the restaurant chain has a prime opportunity for a comeback. BI: Any way we can make this lede a bit more colorful?
Cracker Barrel has been rocked by vehement customer feedback recently, but it hopes that a major change to an iconic dish will bring people back.
Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the cardinal branding sins" when changing its logo.