Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over ...

Shares of Cracker Barrel Old Country Store rose more than 8% on Wednesday after the restaurant said it would discard its new logo amid widespread backlash. The switch occurred just hours after ...

The botched Cracker Barrel rebrand and subsequent about-face has captivated Americans and highlighted social media's role in harnessing change. A week after Cracker Barrel unveiled a new logo and was ...

US restaurant chain Cracker Barrel has abandoned plans to adopt a new logo following fierce backlash. "We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, ...

Cracker Barrel suffered a hit to sales after it unveiled its “woke” new logo – which faced heated backlash from customers online and even President Trump. Starting Aug. 19, the day after the logo was ...

The 93-year-old co-founder of Cracker Barrel blasted the homestyle restaurant chain’s execs for allowing changes that damaged the 56-year-old business as he urged CEO Julie Felss Masino to leave the ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain's new CEO, Julie Felss Masino, laid out the argument to ...

KALAMAZOO COUNTY, MI – A former Cracker Barrel restaurant off Ninth Street has reopened this week as a pizza restaurant with a variety of table and video games. The new restaurant is called The OCB, ...

The Cracker Barrel in Belleville still has lots of space between the tables, which is good, because a statistically improbable number of customers the other morning were using canes or walkers. I was ...

Cracker Barrel has received immense backlash over a controversial decision to change its logo, and despite the company reversing course, customers are speaking out. Founded in Lebanon, Tennessee, in ...