After Cracker Barrel decided not to launch its new "woke" logo, shoppers are buying old logo merch to make a fashion statement or show of patriotism.

The Tennessee-based restaurant chain pivoted back to traditional branding and signage after customers expressed strong opposition to modern logo and store redesigns.

But the controversy continued. On Tuesday morning, Trump said via Truth Social that Cracker Barrel “should go back to the old ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued decline in the ...

Cracks have emerged in Cracker Barrel Old Country Store’s business after a fumbled rebrand. Shares slumped Wednesday after the restaurant chain projected a decline in revenue and guest traffic over ...

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

Cracker Barrel announced on Tuesday it would not remodel its restaurants after recent backlash regarding changes to its ...