Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said ...

The Tennessee-based chain eliminated DEI team positions and removed policies once highlighted on its website, Fox Business ...

The Tennessee-based restaurant chain pivoted back to traditional branding and signage after customers expressed strong ...

The family-dining chain may have moved too quickly to modernize, especially at a time when jittery consumers are craving ...

Logo changes sparked an online backlash from customers ... New logo: The farmer, chair and cracker barrel are gone, along with the words "Old Country Store." The "Cracker Barrel" typeface is more ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

The official X accounts for the Democratic Party and California Gov. Gavin Newsom’s press office attacked the controversial Cracker Barrel logo redesign.

For fans of Cracker Barrel, that rang true as the chain began remodeling restaurants earlier this year, with the company’s ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

But the controversy continued. On Tuesday morning, Trump said via Truth Social that Cracker Barrel “should go back to the old ...

"I think in order for the Cracker Barrel patrons to return to Cracker Barrel, the woke woman CEO should resign," pro-Trump ...

Under Chief Executive Julie Felss Masino, the company has been updating the 56-year-old brand, seeking to brighten up its dining rooms and better curate its retail offerings to help attract younger ...