Most rebrands are lucky if they can make it onto the news of the day, but attention is not always a good thing, as those ...

On August 19, popular American restaurant company, Cracker Barrel launched a brand new logo replacing the iconic 'Old Timer' ...

In late August, Cracker Barrel announced it would return to its old logo -- which features a man in overalls, known as Uncle Hershel, sitting next to a soda cracker barrel, after which the restaurant ...

The family-dining chain may have moved too quickly to modernize, especially at a time when jittery consumers are craving ...

The restaurant chain said it will not be moving forward with its remodeling plan after customers voiced their displeasure, which comes weeks after the restaurant reversed course on a new logo.

Julie Masino, CEO of Cracker Barrel, said on “Good Morning America” weeks before the restaurant decided to reverse its ...

Restaurant chain Cracker Barrel is trying hard to win back its disgruntled fan base—but it may be too late. After a massive ...

Cracker Barrel has cancelled renovations in all of its restaurants following backlash over the company’s new “modern” logo.

After abandoning a refreshed logo last month in response to anger from conservatives, Cracker Barrel Old Country Store Inc. on Tuesday said it was suspending its remodels, a move one analyst said ...

The Southern-themed restaurant chain has sunk from Tennessee must-stop to cookie-cutter corporate chain. | Opinion ...

A week after a culture-war firestorm threatened to engulf its country charm, Cracker Barrel reversed plans to spruce up its vintage logo of an overalls-clad old timer leaning against a barrel. “Our ...