Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said ...

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over ...

The restaurant chain warned investors it expects reduced traffic this year, after recently reversing a logo change that drew ...

Shares of Cracker Barrel Old Country Store Inc. slid more than 9% after hours on Wednesday after the Americana-themed restaurant chain forecast falling traffic in the months ahead, in the wake of a ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to ...

Cracker Barrel has quietly removed the Pride page from its website after facing consumer backlash over its rebranding efforts. The website link for Cracker Barrel’s Pride page, which used to boast ...

Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize. In a post on its website, Cracker Barrel ...

Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize. Now summer’s over, here’s what to do with ...

The Cracker Barrel in Belleville still has lots of space between the tables, which is good, because a statistically improbable number of customers the other morning were using canes or walkers. I was ...

Cracker Barrel's attempt to rebrand its corporate logo spurred a viral backlash, prompting the company to backtrack. It occurred as the company's leaders were attempting to address the restaurant ...

Less than a week after unveiling a controversial new logo that prompted the company's stock value to take a dive and even President Trump to weigh in, Cracker Barrel announced Tuesday that it will ...

A video depicting Cracker Barrel’s Uncle Herschel — who was kicked off the company’s new logo in a corporate rebrand, sparking customer outrage – has gone viral, with its animated mascot singing “Go ...