The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week. "If the last few days have shown us anything, it's how deeply people care ...

Cracker Barrel responded to the backlash of its rebrand and offered its customers a concession to keep part of the old logo. "If the last few days have shown us anything, it’s how deeply people care ...

President Donald Trump said Tuesday that Cracker Barrel should go back to its logo Tuesday, a day after the chain said it could have done a better job in its restaurant revamp.

But the controversy continued. On Tuesday morning, Trump said via Truth Social that Cracker Barrel “should go back to the old ...

Cracker Barrel, which unveiled a logo last week without Uncle Herschel, has received quite a bit of pushback about its rebrand.

Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week ...

Cracker Barrel said its ‘Uncle Herschel’ character will still be a part of its branding, even if he isn’t on the sign ...

Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week. “If the last few days have shown us anything, it's how deeply people care ...