Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said ...

Dear Cracker Barrel, We need to talk about your redesigned logo. The one you released last month to nationwide groans. The ...

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over ...

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

Cracker Barrel faced widespread backlash after unveiling a new, simplified logo. The restaurant chain has now issued a ...

The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

The Tennessee-based restaurant chain pivoted back to traditional branding and signage after customers expressed strong ...

It appears as though “Uncle Herschel” is not going anywhere and Cracker Barrel customers have, in part, President Donald Trump ...

The fried chickens have come home to roost. Cracker Barrel is reverting to its old logo, fewer than 10 days after announcing ...

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image ...

The Southern restaurant chain said the new menu "celebrates more than 55 years of country hospitality and positions the ...

Discover key insights from Cracker Barrel’s Q4 2025 earnings: brand strategy pivot, financial outlook, and traffic trends.