Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over ...

Cracker Barrel released its fourth quarter earnings, though more of the attention came from the restaurant chain changing back the logo to its original design.

The Tennessee-based restaurant chain pivoted back to traditional branding and signage after customers expressed strong opposition to modern logo and store redesigns.

The restaurant chain warned investors it expects reduced traffic this year, after recently reversing a logo change that drew criticism for being “woke.” ...

Cracker Barrel has been making a lot of changes lately, and many of them aren't landing well with longtime fans. Most recently, the chain of restaurants and retail stores removed Uncle Hershel from ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to ...

The Cracker Barrel chain will return to its old logo after a brief attempt last week at a streamlined rebrand at the Southern food chain prompted widespread anger among conservatives online and ...

In my younger and more vulnerable years, I ate at Cracker Barrel. A lot. I loved it. Not ironically. Not tongue-in-cheek. Fully and wholeheartedly. I loved the biscuits and the gravy, which is to say ...

Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize. Now summer’s over, here’s what to do with ...

Cracker Barrel has quietly removed the Pride page from its website after facing consumer backlash over its rebranding efforts. The website link for Cracker Barrel’s Pride page, which used to boast ...

Less than a week after unveiling a controversial new logo that prompted the company's stock value to take a dive and even President Trump to weigh in, Cracker Barrel announced Tuesday that it will ...

Cracker Barrel's attempt to rebrand its corporate logo spurred a viral backlash, prompting the company to backtrack. It occurred as the company's leaders were attempting to address the restaurant ...