Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to ...

Cracker Barrel has quietly removed the Pride page from its website after facing consumer backlash over its rebranding efforts. The website link for Cracker Barrel’s Pride page, which used to boast ...

Cracker Barrel's attempt to rebrand its corporate logo spurred a viral backlash, prompting the company to backtrack. It occurred as the company's leaders were attempting to address the restaurant ...

The Cracker Barrel chain will return to its old logo after a brief attempt last week at a streamlined rebrand at the Southern food chain prompted widespread anger among conservatives online and ...

Cracker Barrel will return to its “Old Timer” logo, the American restaurant chain announced Tuesday, reverting to the previous logo after a minimalist redesign received widespread backlash, including ...

"You've also shown us that we could've done a better job sharing who we are." Cracker Barrel is responding following fan backlash on its recent redesign efforts. The 56-year-old restaurant chain, ...

Cracker Barrel is acknowledging that its new logo is not pleasing people – while still standing by its new look. The nationwide restaurant chain and country store issued a response on its website on ...

A Cracker Barrel sign featuring the old logo, in Homestead, Fla. (Joe Raedle/Getty Images) After suffering more than a week of online backlash to its new streamlined logo design — and a sharp drop in ...

Cracker Barrel employees are calling out their embattled CEO following the restaurant chain’s logo crisis — and dishing on everything from downsized hours and pay to the “frozen” food that’s passed ...

Cracker Barrel's leadership received a failing grade in a proxy advisory firm's pay for performance metric last year before the company decided to move forward on an ill-fated rebranding effort. A ...

Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to ...

Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...