Cracker Barrel reported good financial results for 4Q25, but that was before the rebrand backlash. Now foot traffic is down 8 ...

Shares of Cracker Barrel Old Country Store Inc. slid more than 9% after hours on Wednesday after the Americana-themed ...

Cracker Barrel is the perfect low-key spot if you're craving hearty southern food. Enhance your experience at the Barrel and ...

The chain saw 5.4% same-store sales growth in the quarter, but its recent logo controversy derailed ongoing performance ...

You won’t really know Southern comfort until you’ve had breakfast at Cracker Barrel. Since 1969, Cracker Barrel has been the go-to pitstop for road trippers and Southern food fans, with a cozy, ...

Cracker Barrel announced that it is returning to its old logo following public backlash over the company's rebrand. LiveNOW from FOX's Carel Lajara is joined by FOX 5 Atlanta's Kaitlin Pratt and ...

The longtime shareholder and activist investor said highly publicized missteps over the company’s rebrand betrayed Cracker ...

The Tennessee-based restaurant chain pivoted back to traditional branding and signage after customers expressed strong opposition to modern logo and store redesigns.

The Southern-themed restaurant chain has sunk from Tennessee must-stop to cookie-cutter corporate chain. | Opinion ...

Cracker Barrel’s logo backlash shows how brand amnesia can derail even beloved icons, and why staying true to your roots ...