Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to ...

(CNN) — After backing away from a controversial logo rebrand loudly opposed by many right-wing influencers, Cracker Barrel also quietly made changes to its website this week. (CNN) — After backing ...

Cracker Barrel Old Country Store Inc. said it’s getting rid of a new logo that had sparked controversy and prompted a slump in its share price. “We thank our guests for sharing your voices and love ...

Cracker Barrel said late Tuesday it's returning to its old logo after critics — including President Donald Trump — protested the company's plan to modernize. In a post on its website, Cracker Barrel ...

Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place. "We thank your guests for sharing your voices and love for Cracker ...

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...

(The Hill) — Cracker Barrel’s stock plummeted $94 million on Thursday after the country staple restaurant pushed out an unexpected rebrand of its logo. The 55-year-old company shed its share value by ...

Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too. On Tuesday, the Southern-inspired casual dining chain unveiled a ...

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Stock in Cracker Barrel Old Country Store, Inc. (CBRL) has nosedived following a widely lampooned redesign of its logo that stripped away both the cracker and the barrel. Whereas formerly the company ...

(NewsNation) — One of the country’s most famous restaurant chains just got a rebrand for the first time in almost five decades. Cracker Barrel introduced a new logo on Tuesday as part of its “All the ...