Here's how to write engaging headlines--for emails, ads, articles. Headlines can make or break marketing: If people don't read them, they don't go on to read your content. Use this proven formula.

Gross margin represents the amount of total sales revenue that a company retains after incurring the direct costs associated with producing the goods sold by the company.

Stanley Kubrick's The Shining, starring Jack Nicholson, has been named the perfect scary film, according to a new mathematical formula. The secret of making a scary movie has been calculated by ...