The new paper is one of the few empirical studies that examines what exactly makes people “cool,” said Jonah Berger, an associate professor of marketing at the University of Pennsylvania’s Wharton ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Marketing Ideas for Selling Cars. Whether you do up a few cars a year as a sideline or run a dealership, you'll sell your autos a lot more quickly if you put some time into developing a marketing ...

Ryde acquires 40% stake in Atoll to expand EV ecosystem. Deal supports RydeGreen program targeting 1,200 EVs by 2027. Get ahead of Wall Street reactions—Benzinga Pro delivers signals, squawk ...

Proprio, the global leader in AI-powered surgical technology, today announced that its flagship system, Paradigm, is the winner of Fast Company's 2025 World Changing Ideas Awards.

The Fast Company list honors companies developing bold, scalable solutions to major global challenges. A panel of editors and reporters evaluated more than 1,500 entries based on impact and potential ...

Precision Neuroscience Named to Fast Company’s World Changing Ideas and Inc.’s Best Workplaces Lists Provided by GlobeNewswire Jun 17, 2025, 9:28:23 AM ...

How This Company Uses Intrapreneurship to Get Big Ideas From Employees At Capitol Benefits, employees who speak up with good ideas see them implemented–and then cash in after earning spot bonuses.

Precision Neuroscience Named to Fast Company’s World Changing Ideas and Inc.’s Best Workplaces Lists Awards recognize innovation in healthcare technology and excellence in workplace culture ...