The new paper is one of the few empirical studies that examines what exactly makes people “cool,” said Jonah Berger, an associate professor of marketing at the University of Pennsylvania’s Wharton ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Marketing Ideas for Selling Cars. Whether you do up a few cars a year as a sideline or run a dealership, you'll sell your autos a lot more quickly if you put some time into developing a marketing ...