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As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...
You only have to look at global brewer Anheuser-Busch InBev, which saw sales drop by 26 percent in 2023 following consumer backlash to an influencer campaign, to understand the importance of a good ...
Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Stakeholder engagement is integral to the success and growth of ...
The modern battlefield extends beyond physical terrain; it encompasses the information environment. For Infantry and Armor leaders, a nuanced ...
FGS Global's Kirsti Hastings says CISOs must strengthen communications skills to be resilient to the next cyber event ...
Strong communication is essential for any organization to function effectively. However, merely sharing information is not enough to truly engage employees and motivate high performance.
Understanding your audience is the first step to effective communication. Different individuals or groups may have distinct needs, preferences, and communication styles. Tailor your message to ...
After the arrival of vaccines, the United States still needs a unified public health campaign centered on harm reduction and empowerment. A vial of COVID-19 vaccination at University of Louisville ...
Everyone who uses online banking and fintech services (pretty much all of us these days) might have noticed changes in their interfaces and communication: pop-up notifications, COVID-19 related FAQs, ...
The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...
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