Sportswear brand Columbia has picked Adam & Eve/DDB to take on its global creative account following a competitive pitch against several undisclosed global agencies. The global account will be led by ...
Columbia Sportswear Company is revamping its marketing strategy for its flagship Columbia brand. The company has appointed Matthew Sutton as the new senior vice president and head of marketing.
In recent months, the Columbia brand initiated ACCELERATE, a growth strategy intended to elevate the brand and attract younger and more active consumers. Over the past 86 years, we've built an ...
Sutton as senior vice president and head of marketing to oversee Columbia brand’s new creative strategy. The company said in a statement that Columbia brand has been working to bring the new strategic ...
Columbia Sportswear Company has hired Matt Sutton as senior vice president and head of marketing for the Columbia brand. Previously, as chief marketing officer, Sutton led retail and ...
In the earnings report, Columbia additionally reported that it was working on a growth strategy for its namesake brand, in a bid to attract “younger and more active consumers.” The multi-year ...
“Laura Ashley is one of the most recognized brands in the world,” Columbia ... women's wear, and children's wear. License categories include furniture, wall coverings, flooring, dinnerware ...