Columbia Sportswear Company is revamping its marketing strategy for its flagship Columbia brand. The company has appointed Matthew Sutton as the new senior vice president and head of marketing.
In recent months, the Columbia brand initiated ACCELERATE, a growth strategy intended to elevate the brand and attract younger and more active consumers. Over the past 86 years, we've built an ...
In the earnings report, Columbia additionally reported that it was working on a growth strategy for its namesake brand, in a bid to attract “younger and more active consumers.” The multi-year ...
Ann Taylor is one of the best places to buy women's workwear — and you're probably already familiar with the brand. Much of the clothing is designed for work and beyond, so when you're in the ...
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The best women's basics clothing brands are — or, should be — the foundation of your wardrobe. When you have a few simple pieces you love, getting dressed in the morning is much easier.
Despite the top line pressure, we are slightly raising the bottom end of our diluted earnings per share guidance.” But Boyle is also focused on the Columbia brand’s recently announced initiative ...
Diluted earnings per share of $3.70 to $4.05 (prior $3.65 to $4.05). Columbia Sportswear Company (NASDAQ: COLM, the "Company"), a multi-brand global leading innovator in outdoor, active and lifestyle ...
The holy grail of any business is finding product/market fit, which venture capitalist Marc Andreessen defines simply as “being in a good market with a product that can satisfy that market”. When ...