Although Black Friday is still a few weeks away, Columbia is kicking things off early with a sale on top-rated cold-weather ...

Columbia is hosting an early Black Friday apparel sale with up to 40% off select styles. Shop my favorite deals on jackets, ...

“In the year ahead, you’ll see the Columbia brand roll out a product strategy that is deeply intertwined with marketing, allowing us to reach consumers in new, surprising ways to reintroduce ...

Columbia Sportswear Company is revamping its marketing strategy for its flagship Columbia brand. The company has appointed Matthew Sutton as the new senior vice president and head of marketing.

In the earnings report, Columbia additionally reported that it was working on a growth strategy for its namesake brand, in a bid to attract “younger and more active consumers.” The multi-year ...

The approach will lean into the eighty-six-year-old company's unique character to elevate the Columbia brand. These changes are part of the brand's forward-looking strategic brand vision that will ...

The approach will lean into the eighty-six-year-old company’s unique character to elevate the Columbia brand. These changes are part of the brand’s forward-looking strategic brand vision that ...

today announced that the Columbia brand has a new creative agency partner and marketing leadership to oversee the brand’s new creative strategy. The approach will lean into the eighty-six-year-old ...

In recent months, the Columbia brand initiated ACCELERATE, a growth strategy intended to elevate the brand and attract younger and more active consumers. Over the past 86 years, we've built an ...