Oscar Wilde once said, “Mere color can speak to the soul in a thousand different ways.” And he may have not known how right he was. Have you ever felt green with envy? Sang the blues? Been given the ...

We’re able to see different colors because of our retina’s innate ability to differentiate frequencies of light waves. Certain colors or shades evoke different sentiments in people. In this post, I ...

Color psychology, as defined by Wikipedia, “is the study of hues as a determinant of human behavior.” While Wikipedia may or may not be the most reliable source, this brief definition succinctly ...

Some brands are instantly recognizable by the color of their logos. Bright yellow arches on the horizon let you know a McDonald's is nearby. There's a good chance a big brown truck is delivering ...

— Angela Moreno-Lopez, Madison, Wis. A Bill Sethares, professor of electrical and computer engineering at University of Wisconsin-Madison working on image and sound processing: Over the years you’ve ...

Imagine yourself as a graphic designer for New Age musician Enya, tasked with creating her next album cover. Which two or three colors from the grid below do you think would “go best” with her music?

People all over the world associate colors with emotions. In fact, people from different parts of the world often associate the same colors with the same emotions. This was the result of a detailed ...

Stephen Palmer receives funding from the National Science Foundation that has, in part, supported this research. Karen B Schloss does not work for, consult, own shares in or receive funding from any ...

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