Rochelle Humes has spoken out about the importance of self-care as she partners with Colgate for the launch of its #BeUltra campaign, celebrating the new Colgate Max White Ultra whitening toothpaste.

To narrow down the best whitening toothpastes worth shopping, we asked professional dentists to share their top picks for a brighter smile in 2025 and beyond.

Whitening toothpaste goes beyond fighting cavities and plaque to remove surface stains. Here are the best whitening toothpastes, approved by dentists.

Try this: Colgate Optic White Toothpaste The whitening formula uses active oxygen bubbles to lighten the stains on the teeth which works not only on the surface, but from inside out.

Here are the dentist-recommended best whitening toothpaste for a brighter, more twinkly smile.

Shoppers have highlighted the "ridiculous" cost of toothpaste after spotting one tube costing £10 on Tesco and Boots shelves. Multiple customers tweeted pictures of the Colgate Max White Ultra ...

The best whitening toothpastes are from Crest, Colgate, Arm & Hammer, Sensodyne and more. Does whitening toothpaste actually work? Learn what dentists want you to know.

For instance, the Max White Ultra Fresh Whitening Toothpaste is normally £10 but if you have a Clubcard, it's £5 until August 22. See the rest of the deals via Tesco's website.

I understand the skepticism — why would anyone consider another toothpaste besides the reliable Colgate or Crest, which have graced countless sinks since the advent of modern toothbrushing? Yet ...

Best Overal Toothpaste Colgate Total Active Prevention Whitening Toothpaste (2-Pack) Now 10% Off $8 $7 at Walmart ...

Newsquest has recently been comparing the prices of popular branded products from major supermarkets including Asda, Sainsbury's, Tesco and more.