For this story, I talked to dentists about determining which toothpaste to buy and used their guidance to round up options made with fluoride from brands like Crest, Colgate and Sensodyne.

A Colgate toothpaste TV advert which promised to "instantly" repair teeth has been banned for being "misleading". Six complaints about the advert for Colgate Sensitive Repair and Prevent ...

For many people, whitening toothpaste is the easiest and most affordable tool to turn to if you're trying to brighten up your smile. While a solid toothpaste marketed for its teeth-whitening ...

Tom's of Maine is marketed by its parent company, Colgate, as a natural, healthy brand of toothpaste. But is this "natural" toothpaste as good for you as its marketing team claims it to be?

First, you need to open your CVS app and search for the Colgate MaxFresh toothpaste, priced at $3.99. “Now you’re going to choose the Colgate MaxFresh priced $3.99,” he states. Once you ...

Maybe it’s time to make some tailored changes to your toothpaste, too, depending on your particular needs. Say, for a sensitive smile, plaque proclivity, or even a bigger budget... Maybe you're ...

Thank goodness, toothpaste for sensitive teeth exists. Finding the right one can feel impossible. Have you seen all the options in the grocery aisle? But after brushing through some major brands ...

Colgate has worked to set a new standard in the oral care industry by launching a first of its kind recyclable toothpaste tube in 2019 that is made from high density polyethylene (HDPE), one of ...

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Oberholzer-Gee, Felix, Dennis Yao, and Filipa Azevedo Jorge. "Brighter Smiles for the Masses--Colgate vs. P&G." Harvard Business School Case 706-435, December 2005. (Revised February 2019.) ...

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Colgate-Palmolive Co ... The Oral, Personal, and Home Care segment includes toothpaste, toothbrushes, mouthwash, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and ...