The simple habit of brushing twice a day helps remove plaque-causing bacteria, reducing the risk of tooth decay, gum disease, ...

If you’re looking for a toothpaste that leaves your child’s breath smelling fresh and minty, this Colgate option is it. We found that the Bubble Fruit flavor did have a fruity taste to it, but the ...

Colgate Kids Cavity Protection Bubble Fruit, and Crest Kid’s Cavity Protection Sparkle Fun Toothpaste contained titanium dioxide and other ingredients linked to potential health concerns.

For this story, I talked to dentists about determining which toothpaste to buy and used their guidance to round up options made with fluoride from brands like Crest, Colgate and Sensodyne.

A Colgate toothpaste TV advert which promised to "instantly" repair teeth has been banned for being "misleading". Six complaints about the advert for Colgate Sensitive Repair and Prevent ...

Colgate and Watsons Hong Kong have teamed up to launch the city’s first toothpaste tube recyclable take-back programme to raise awareness of environmental protection. This comes as ...

Colgate has worked to set a new standard in the oral care industry by launching a first of its kind recyclable toothpaste tube in 2019 that is made from high density polyethylene (HDPE), one of ...

View past columns in the archives here. The toothpaste aisle can be overwhelming: Bold colors and bolder claims fill the shelves, as brands make appeals to authority aimed at adults (“four out of five ...

The “let’s have a talk” commercial that aired during ad breaks also helped drive realization of the importance of good oral care hygiene to viewers by using kids with gapped smiles to remind ...