In a revelation that's been dubbed 'absolutely wild', it turns out our toothbrushes and showerheads are teeming with viruses 'unlike anything we've seen before'. A groundbreaking study by ...

Colgate maintained its strength in the oral care arena, boasting a global market share of 41.6% in toothpaste and 32.3% in manual toothbrushes year to date. “Advertising increased 16% in the ...

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Toothbrushes and showerheads in American homes are teeming with viruses known as bacteriophages (bacteria eaters), a new study has found. Many of these "phages"—as they're known for short—have ...

Electric toothbrushes have now replaced most original non-battery operated brushes. Powered toothbrushes are said to be more effective than manual toothbrushes when it came to reducing plaque ...

The Ordo Sonic+ is one of the best no-frills electric toothbrushes we have tested. With its beautiful design and exceptional battery life ... with a four-pack of replacement brush heads costing ...

Colgate-Palmolive’s Hello tries to take a different approach to make the personal-care space more inviting, from its eponymous greeting in lower-case sans serif through other modern design elements.