(Ask Your Target Market) today announced the launch of Conversation AI, a significant enhancement to its insights technology ...

This release also introduces a concept Discuss is calling vibe coding for market insights. Borrowed from software development, where AI turns natural-language instructions into code, vibe coding in ...

Qualitative Data Analysis Note: this article covers structured, scalable content analysis of short form qualitative data where the human researcher has already determined and defines the parameters in ...

Qualitative Analysis When conducting qualitative data analysis, there are some key considerations to address to ensure rigor, validity, and ethical integrity. Here are the top things to consider: ...

NVivo 12’s enhancements include: More visualization options than any other Qualitative Data Analysis (QDA) software package More automated analysis options for faster analysis and coding of data ...