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Changing styles and the supersizing of apparel is pushing some shoppers to unusual lengths to find something that fits ...
Blame it on the rise of "alpha sizing," the industry term for a simplified apparel-sizing system where two numerical sizes, like 6 and 8, are combined to form an alpha size such as Small, or S ...
(In other words, sizes 2, 4 and 6 might all make up a small in alpha sizing.) This means designers have fewer fits to figure out for each piece and save money as a result of the size cuts.
Standard sizing, where each retailer is producing and selling clothes to the one set of measurements, is sometimes floated as a solution: make everything uniform and it takes the guess work out of ...
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