I see it play out all the time in my line of work, where winning new business comes down to the little things—leveraging the right contacts at the right time. For example, this might mean making a ...

From large conferences to small webinars, events can help brands improve lead generation and content creation. Continue Reading ...

Long-term relationships are a pillar of support and stability in a person’s life. Whether that’s friendships, family or ...

CRM has been around for some time. We all know the theory. It's meant to be about the management of individual customer relationships across functions, channels and products so as to maximise customer ...

Experts have amassed a wealth of resources and evidence to help financial advisors adapt psychological methods to their practices when onboarding customers.

Being proactive in meeting the sophisticated needs of affluent investors should lead to stronger, more resilient practices.

Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)." Harvard Business School Teaching Note 809-030, July 2008.

Mayor Koch's self-examination offers a valuable lesson for all leaders, not merely in politics, but in all walks of life, particularly so, in customer-centric organizations. The four space shuttles ...

Polen Capital, an investment management company, released its “Polen Focus Growth Strategy” third quarter 2024 investor ...