Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — ...

Chipotle Mexican Grill is launching a new menu item for the first time in Roblox's metaverse.

Chipotle returns to the "metaverse" of Roblox to debut animated short film ad and details $2M in donations.

Roblox has been down for well over a day, but the company stresses that it wasn't due to a Chipotle promo.

Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.

The fast-casual chain is offering a free "boorito" to customers who show up at their Roblox restaurant dressed in virtual Halloween costumes.

In an exclusive interview with The Drum, Chipotle’s chief marketing officer Chris Brandt reflects on the brand’s year in the metaverse, how to not be lame on Roblox and why you shouldn’t ...

To the dismay of millions of children — and the parents trying to keep them busy and cope with their anguish — the popular gaming platform Roblox crashed Friday, and the company was sti… ...

Fast Mexican chain Chipotle is giving its annual Boorito Halloween event a digital makeover. Tapping into the metaverse trend, the restaurant is opening the first virtual Roblox storefront and ...

Roblox is still down after a day and a half. Why? All we've heard is that it's not the digital Chipotle burrito rush's fault.