(Photo by Stephen Chernin/Getty Images) Getty Images “Clearly, for too many companies, the hype about data-driven decision-making is not being matched by reality.” ...

Learn what a CRM database is, key features to look for, benefits, and best practices to help you choose and optimize the right CRM for your business.

Strategic and secure ongoing management of your customer data is needed to ensure the success of your CRM or customer experience initiative. Don’t just budget for the technology and the training.