A customer relationship management, or CRM, system uses a database to accumulate information about business prospects and customers, including product needs and purchasing history.

While the usual security methods continue to apply - using the best antivirus software and malware removal tools - there are specific steps you can take to safeguard your CRM data.

Strategic and secure ongoing management of your customer data is needed to ensure the success of your CRM or customer experience initiative. Don’t just budget for the technology and the training.

Artificial intelligence is changing the way companies are managing their CRM data - and the better the data the more valuable the company.