Gymshark has long been the go-to destination for new gym apparel, but the brand may need to watch its back, as Built For ...

Premium fitness brand Built For Athletes has announced the launch of its first-ever clothing collection. Known for producing high-quality performance bags and accessories, Built For Athletes is ...

Premium fitness brand, Built For Athletes, has announced the launch of its first shoulder bag, the 20L Tote Bag, as the latest addition to its range of high quality bags and accessories. The tote ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

Phil Knight’s story is a remarkable example of how a failed athlete turned his passion and dream into a reality, and built one of the most successful and iconic brands in history. He once said ...

Pre-workout supplements, which typically contain a blend of ingredients designed to help increase energy and performance ...

Walking into any legitimate CrossFit Box, you’ll see gymnastic rings dangling from the ceiling or pull-up rigs. They’re the ...

Chase Garrett is the CEO and founder of Icon Source, a company built to help less prominent athletes connect with growing brands for marketing opportunities on social media and elsewhere.

The landscape of collegiate athletics has been transformed by Name, Image, and Likeness (NIL) policies, with women athletes ...

Dolphin, a NASDAQ listed company, has launched Always Alpha, the first management firm of its kind fully focused on women’s ...

Jordan Brand continues its legacy of innovation with the Heir Series, a new silhouette built for every athlete inspired by women’s basketball.