Retailers face growing pressure to keep up with digitally adept consumers, particularly Millennials and Gen Z, who expect ...

Augmented Reality transforms marketing into immersive, interactive experiences that boost engagement and loyalty.

Overview: AR marketing creates immersive, interactive experiences that increase user engagement.Social platforms like ...

Snap has been developing the “lightweight, immersive” Specs for a decade. It is a wearable computer built into a pair of glasses, aiming to make computing more human by letting users interact with the ...

Carl Pei, CEO of phone brand Nothing, shared his vision to expand the brand's footprint beyond existing devices.

Mathrubhumi's August 27 front page featured a visual spectacle for its readers, one that showcased the fantastic ability of augmented reality advertising. On the bottom corner of the front page of the ...

If the video—which has since been taken down—is to be believed, Meta's latest smart glasses will feature an augmented reality ...

A LITTLE-known car brand has developed a bizarre new feature to help with road rage. The so-called “Road Rage Reliever” allows drivers to calmly take their revenge on their enemies of ...

If a head-up display is on your must-have list, here’s a list of the vehicles that offer them for the 2024 model year.

L’Oréal demonstrates that Europe is becoming an increasingly strong hub for innovation, especially in the area of open ...

Researchers from Scottish universities have developed an innovative way to breathe new life into outdated robot pets and toys using augmented reality technology. Subscribe to our newsletter for the ...