In a groundbreaking move that breaks decades of airline merger precedent, Alaska Air Group is maintaining both the Alaska ...

Despite its reported exit from Costa Coffee, Coca-Cola remains a global powerhouse. This article explores how brand equity, ...

Dreame is expanding with a branding strategy that is centred on empowering communities with innovation, and sustainable ...

Around this time of year, companies are starting to kick off their budgeting process for the next year. But before you open those spreadsheets and start moving decimal points around, you're going to ...

It's a mouthful, but a branding marketing research strategy is a vital element in your business plan. Without an effective branding marketing strategy, you'll be floating aimlessly in the vast ocean ...

V.F. Corporation (NYSE:VFC) announced on Monday that it struck a deal to sell the Dickies brand to Bluestar Alliance for $600 ...

Hyundai Motor Company is exploring the possibility of introducing its luxury brand, Genesis, to India as part of a global ...

Almost one in three people (29%) working in the marketing, advertising and PR industry say they are likely to switch roles in ...

Featuring Allison Ellsworth, Cofounder and Chief Brand Officer, Poppi; Sarah Gibson Tuttle, Founder and CEO, Olive & June; ...

Bangalore-based space-tech firm GalaxEye hires creative agency CCS to work on brand strategy for its satellite imaging ...

Discover how to use anime art in marketing to captivate audiences. Start transforming your strategy with creative anime ...