In a groundbreaking move that breaks decades of airline merger precedent, Alaska Air Group is maintaining both the Alaska ...

Despite its reported exit from Costa Coffee, Coca-Cola remains a global powerhouse. This article explores how brand equity, ...

Dreame is expanding with a branding strategy that is centred on empowering communities with innovation, and sustainable ...

Around this time of year, companies are starting to kick off their budgeting process for the next year. But before you open those spreadsheets and start moving decimal points around, you're going to ...

V.F. Corporation (NYSE:VFC) announced on Monday that it struck a deal to sell the Dickies brand to Bluestar Alliance for $600 ...

Hyundai Motor Company is exploring the possibility of introducing its luxury brand, Genesis, to India as part of a global ...

Almost one in three people (29%) working in the marketing, advertising and PR industry say they are likely to switch roles in ...

Featuring Allison Ellsworth, Cofounder and Chief Brand Officer, Poppi; Sarah Gibson Tuttle, Founder and CEO, Olive & June; ...

Discover how to use anime art in marketing to captivate audiences. Start transforming your strategy with creative anime ...

Guidance on how to use the refreshed brand correctly and consistently will be made available later this term. Colleagues who ...

Scaling a business from startup to industry leader takes hustle, but it also takes intentional leadership. It means evolving ...

AI systems prioritize content from trusted experts, so this means influencer marketing can be a key factor for brand ...