In a groundbreaking move that breaks decades of airline merger precedent, Alaska Air Group is maintaining both the Alaska ...

Despite its reported exit from Costa Coffee, Coca-Cola remains a global powerhouse. This article explores how brand equity, ...

Hyundai Motor Company is exploring the possibility of introducing its luxury brand, Genesis, to India as part of a global ...

Discover how to use anime art in marketing to captivate audiences. Start transforming your strategy with creative anime ...

Guidance on how to use the refreshed brand correctly and consistently will be made available later this term. Colleagues who ...

Scaling a business from startup to industry leader takes hustle, but it also takes intentional leadership. It means evolving ...

AI systems prioritize content from trusted experts, so this means influencer marketing can be a key factor for brand ...

Healthcare edition” report deep dives both into what matters most to healthcare consumers as well as who is doing it best. The report ranks the most human healthcare brands by measuring how well they ...

Each brand addresses certain gaps in India’s growing $21-billion beauty and personal care (BPC) market. “Our existing ...

Gen Z’s dopamine addiction to short-form video is so strong they can’t even leave the feed long enough to Google brands.

New research from Social Soup has outlined how AI is changing “consumer discovery”.The announcement:Australia and New Zealand ...

Online sales now make up 25% of IKEA India’s business, as post-Covid consumers increasingly embrace digital shopping, driving strong growth for the brand.