AI systems prioritize content from trusted experts, so this means influencer marketing can be a key factor for brand ...

When branding is an afterthought, you can attract the wrong customers or lose out to better-positioned competitors, even when ...

Featuring Allison Ellsworth, Cofounder and Chief Brand Officer, Poppi; Sarah Gibson Tuttle, Founder and CEO, Olive & June; ...

Despite the prominence of social media (SM) in global branding, no prior studies have evaluated an international brand's strategy of establishing market-based relational ties with SM users in local ...

Dreame is expanding with a branding strategy that is centred on empowering communities with innovation, and sustainable ...

When you’re building an early-stage startup, it’s tempting to create a jaw-dropping brand from the start—one that immediately distinguishes you from the competition and attracts users, investors, and ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Audi's dual brand strategy is a precise market segmentation practice, akin to a skilled tailor who customizes brand ...

Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding. Remember the days when social media was a “maybe” or a ...

Despite its reported exit from Costa Coffee, Coca-Cola remains a global powerhouse. This article explores how brand equity, ...